Nestled in the heart of Murwillumbah you'll find Hey Love—a small boutique store with a big heart.
Hey Love is a thoughtful space filled with quality goods for mums and their little ones. We handpick each piece with care, focusing on natural fibres, sustainable fashion, and timeless design.
With a love for local labels and over 30 incredible brands, our store celebrates creativity, community, and the beauty of everyday moments.
Led by Kayla
Hey Love is led by Kayla Booth, a long-time Murwillumbah local, wife, and mother of four.
Kayla’s love for fashion started young—offering style advice to her family from the age of three and working for several retailers over the years. Time spent in big retail stores led her to discover her passion for small businesses and their ability to foster genuine connection and community.
Now, she pours her heart into Hey Love, creating a space that’s warm, welcoming, and filled with pieces she truly loves, with the support of a beautiful, small team of women and mothers.
Nina
In her last year of a Bachelor of Fashion Marketing and Enterprise, Nina is our Brand Manager, who also disguises as our jack of all trades, online/social media wizz and Kayla's right-hand lady.
She is a fashion die-hard, a keen camper and a coffee enthusiast. She loves the ocean, deep chats, Will (her partner) and being an aunty.
Caitlin
Hey Love would not be the same without Caitlin's warm energy and eye for detail. She brings nearly a decade of experience in retail and visual merchandising, so is key to keep our shop looking beautiful.
With a love for the outdoors, gardening, cooking wholesome meals, and collecting vinyl records, she balances her creative passions with life as a busy mum of two.
Madeline
Madeline, an illustrator and creative at heart, brings her warm, bubbly energy to the store. A proud mother of two, she knows the beauty (and chaos) of motherhood firsthand. Whether she’s chatting with customers or styling the space, her artistic touch and infectious enthusiasm makes Hey Love what is it today.
