Alakai ²

Created for women who love beauty, quality, and purpose.

Before launching Alakai, Amy spent nearly two decades working in Sydney’s fashion district, Surry Hills. With roles in graphic design, e-commerce, and digital marketing for prominent labels, it was there that she became disillusioned by the harsh realities of the fast fashion industry. 

Years later, after having her first baby in 2014, Amy struggled to find children’s wear that met her wish list. She longed for unique styles that were comfortable for children while also being made responsibly. With so many boxes to tick, it seemed an impossible mission. 

Undeterred, she set out to design her own ethical children’s wear. She crafted a few garments, testing the waters on Instagram and at local markets to establish whether there was a demand. Unquestionably, there was.

In 2015, the brand was founded and the story of Alakai had only just begun, every piece thereafter telling its own tale of beauty and purpose.