Sam The Label ³

We’re a small Aussie label with a big love for colour, quality and cool kids’ fashion.

Sam the Label was born before my daughter Olive. During a time of loss, hope and the dream of becoming a mum. I started designing pieces I couldn’t find anywhere else: fun, unisex styles that were built to last and made kids feel comfortable.

Now with Olive by my side, this brand is a celebration of the things that matter. Bold expression, everyday comfort, and creating memories in clothes you actually want to pass down.

We’re not about beige basics. We’re here for the kids who stand out, the parents who want more, and the families who believe style should be fun.