Little the Label was created with spirited little humans in mind – children who love to do BIG things without restrictions. Designed by Kalani, a mother and former fashion industry professional, Little the Label focuses on timeless, quality pieces that allow kids to move, play, and imagine freely. Rejecting the fast fashion mentality, Little the Label is all about slow, considered design with an emphasis on comfort, durability, and gender neutrality. Inspired by Kalani’s own daughters, the brand captures the playful, wild spirit of childhood, creating clothes that can be passed down and cherished for years to come.