Founded in December 2015 by Georgie Gantley, Bobby G is an Australian kids' fashion label born from the desire to create simple, stylish, and comfortable clothing for little ones. Inspired by her firstborn, Bobby, Georgie crafted designs that blend charm, durability, and effortless cool. With a focus on boys' clothing, girls' clothing, and baby wear, Bobby G’s collections offer minimalist designs in muted tones and modern prints that combine fashion and function. The brand believes in the beauty of simplicity, crafting pieces that are both stylish and practical for everyday wear.